BIRMINGHAM, Ala. - PRADCO Outdoor Brands, one of the world’s largest manufacturers of both hunting and fishing products, has launched its new website, pradcooutdoorbrands.com. This state-of-the-art website features a plethora of successful hunting and fishing brands that PRADCO Outdoor Brands is proud to call its own.

 “PRADCO has a long tradition of developing premium brands and products,” said John Skrabo, Vice President of Marketing. “This new website provides a single resource for showcasing our rich heritage.”

The new web page features information and links to all PRADCO Outdoor Brands’ websites, which are being redesigned and moved to a new platform.  The site will also provide links to industry news as well as senior management.

“Summit Treestands, Moultrie and BOOYAH have all been refreshed with a new look and feel,” noted Skrabo. “They are much more user friendly, with tablet and mobile versions.  Our other sites, including Knight & Hale, YUM and Lindy will be launched by March 6, while Lurenet, Rebel, Wingscapes and Bomber Saltwater Grade will be re-designed by mid-May.”

“Almost 50 percent of all retail purchases begin with on-line exploration,” said Skrabo. “Having consumer-friendly, brand-centric websites continues our commitment to enhancing the consumer experience.”