BOGART, Ga. — With the goal of protecting the health of America’s deer populations and combating threats to deer hunting, Bass Pro Shops has pledged its support to the National Deer Alliance. The NDA was created after nationally acclaimed deer experts attending the inaugural North American Whitetail Summit identified several emerging threats such as hunter access issues, disease, predators, and declining deer populations.

 “We are elated to have an organization such as Bass Pro Shops in our corner as a founding partner,” said Craig Dougherty, executive director of the NDA. “Johnny Morris has instilled a great tradition of conservation not only in his company but across the entire outdoor industry. The NDA couldn’t have a better partner as we forge ahead to ensure the future of deer and our hunting heritage. The Bass Pro Shops seal of approval means everything to us.”

Beginning in 1971, Bass Pro Shops has become a retail mecca known by sportsmen and women across the nation. For over 40 years, Founder Johnny Morris has been dedicated to inspiring people, especially youth and families, to love, enjoy and conserve the great outdoors. That dedication to the outdoors is evidenced by Bass Pro Shops ongoing support of many organizations that work to conserve and manage the nation's natural resources. The company has stayed true to its commitment to conservation by being a presenting sponsor of the inaugural North American Whitetail Summit held in March 2014 and now founding partner of the National Deer Alliance.

 “The formation of an organization such as the National Deer Alliance couldn’t have come at a better time as threats to the nation’s deer herd and hunting heritage continue to increase, said John Paul Morris, general manager of Bass Pro Shops online store and member of the RedHead Pro Hunting Team. “Bass Pro Shops is pleased to pledge their support of the NDA in an effort to ensure the future of deer hunting in North America.”

 Membership in the NDA is free and includes a comprehensive weekly e-newsletter on issues impacting deer and deer hunting in North America and the latest in deer information including hunting strategies and tips from the pros as well as educational, entertaining, and unique deer videos. For more information or to join the thousands of other hunters who are committed to preserving our deer hunting heritage, visit http://www.nationaldeeralliance.com.