Janesville, WI - October 18, 2013 – Moose Utility Division (M.U.D.) is proud to announce a new feature of its digital marketing efforts unlike anything found in the Powersports industry. “Bullseye” is an augmented reality driven campaign that merges the print world with the digital assets M.U.D. has produced.

With the introduction of Bullseye M.U.D. will be able to bring even more information to people who are passionate about the ATV/UTV lifestyle.

Bullseye is easy to use, all you need is a smartphone (iPhone, Android) the free Junaio mobile app set to the ‘BULLSEYE’ channel and you are ready to experience our Augmented Reality, just look for the ‘Bullseye’ icon included on materials from M.U.D. We will be including this feature with our upcoming magazine ads and have other plans to harness this technology as well. The possibilities for Bullseye will continue to grow as we increase our digital assets but at the present time enjoy what Bullseye has to offer.

For more information please visit www.mooseutilities.com/media/bullseye/