Two of the most popular brands, Bushnell and Primos, in the hunting and outdoors industry have teamed up together to develop on of the most advanced and affordable rangefinders on the market.

Overland Park, Kan. - Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has partnered with Team Primos to introduce The Truth with ARC laser rangefinder. Compact and precise, The Truth acquires targets out to 850 yards.

Designed with Team Primos, The Truth laser rangefinder offers hunters 5-850 yards ranging performance, with distance readings also available in meters. In bow mode, it features the exclusive Angle Range Compensation (ARC) technology, providing the true horizontal, or "shoots-like", distance from 5-199 yards to help bow hunters select the right pin with confidence. In addition to lightning fast distance measurements, The Truth provides precise measurements, with +/- one-yard accuracy on every distance reading.

Designed with a slim vertical profile and simple one-button operation, The Truth features four power optical magnification. The rainproof unit includes a convenient battery life indicator in the view screen. The Truth with ARC laser rangefinder from Bushnell will be available in January 2013 for a suggested retail price of $199.99.

Thanks to the Bushnell Bulletproof Guarantee, The Truth is backed with a 100 percent money-back, no questions asked guarantee. Within one year of the date of purchase, consumers can return the product to Bushnell for a full refund.