Easton arrows have a strong reputation among hunters for quality products, that's without question.  However, when the company's CEO is recognized by the United States Olympic Committee for his work, the level of credibility is likely to climb another rung.

Salt Lake City, Utah – July 20, 2012 - The United States Olympic Committee (USOC) and Allstate Insurance Company named James L. (Jim) Easton as the recipient of the Olive Branch Achievement Award, an international-themed award created by the USOC and inspired by Allstate Chairman, President and Chief Executive Officer Tom Wilson, during the 2012 U.S. Olympic Hall of Fame Induction Ceremony. The ceremony was held in Chicago on July 12. Unfortunately, Mr. Easton was unable to attend the ceremony; his son, Greg Easton, accepted the award on his behalf.

Jim is CEO of Jas. D. Easton, Inc., an international sporting goods company started by his father, Doug, in 1922. The company now includes subsidiaries—Easton Technical Products (arrows and mountain products), Hoyt Archery (bows) and Delta Sports (targets). He is also the founder of the non-profit Easton Foundations, whose goal is to develop grassroots programs in communities, schools, colleges and universities, and through these efforts inspire the next generation of Olympic hopefuls.

The Olive Branch Achievement Award honors an individual who best represents the international ideals of the Olympic Movement by working to build a peaceful and better world through sport.

"This award from the USOC was unexpected and I appreciate the honor," said Jim. "I have always been proud to represent the U.S. in my various international roles. I have some very good friends in the international sports community and share this honor with them.”

Jim’s lifetime of dedication to advancing the Olympic and Paralympic Movements includes acting as the founding donor of the World Archery Fondation Internationale de Developpement du Tir a l’Arc (FIDTA). He also served as the president of the international governing body for archery, World Archery (then known as FITA), from 1989 until 2005. He is currently the honorary president of that organization.

Jim became a Member of the International Olympic Committee (IOC) in 1994. He served as IOC Vice President and member of the Executive Board from 2002 to 2006. Presently, he serves on two IOC Commissions—Nominations and Marketing. He is also a member of the USOC Board of Directors.

"It is an honor to recognize Jim Easton with the Olive Branch Achievement Award for his contributions to the growth of Olympic and Paralympic Movements in the United States," said Scott Blackmun, USOC chief executive officer. "Jim has been a friend to the USOC for many years and has given much in support of the aspirations of our Olympians and Paralympians. He is a true sportsman at heart and his love of sport shows in all that he does."