It is the most common cancer among women in the United States and is also one of the leading causes of cancer related deaths among women----regardless of race. We are talking about Breast Cancer, and the odds are good you know someone who has battled this deadly disease. Undoubtedly, the fight to find a cure is an on-going one.

For 2012, Mathews continues their participation by donating a portion of the proceeds from each the Pink Lemonade Genesis and Electric Pink Jewel towards Aiming For a Cure and the fight against breast cancer. Mathews’ involvement was inspired by the 2007 NASP National Champion Morgan Floyd’s story of her mother’s battle with breast cancer. Since 2008 the World’s Largest Bow Manufacturer has donated approximately $150,000 to the noble cause.  “Impact is one of Mathews’ core values and we are proud to be able to support this great cause and we will continue doing so with every pink bow sold. For the female archers choosing pink, you cannot only be proud that you shoot Mathews but also that you have helped people in need simultaneously,” said Matt McPherson, Founder and CEO of Mathews Inc.

For more information visit www.mathewsinc.com.