Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has announced a new sponsorship agreement with Shawn Michaels' MacMillan River Adventures (MRA). The show features WWE legend Shawn Michaels and longtime outdoor TV show host and Yukon outfitter Keith Mark.

Airing Tuesdays at 11:30 p.m. (EST) on the Outdoor Channel, the show profiles the duo as they travel the globe in pursuit of some of the world's largest big-game animals. Bushnell has joined forces with MRA as the show's official optics sponsor this season.

"When you are filming a hunting television show, success in the field is paramount," said Keith Mark, MacMillan River Adventures co-host. "And when you hunt in the rugged, remote places where we hunt, failure is not an option, which is why we count on Bushnell." Mark added.
 
For more than 60 years, Bushnell has been guided by a vision to provide the highest quality, most reliable and affordable sports optics on the market. With leading marketing share across a number of sports optics categories and a host of awards for quality and performance, Bushnell is one of the most trusted brands by hunters around the world.
 
"I knew if I was going to enjoy the same level of success with the television show as I did in my wrestling career, I would need to surround myself with the best people and products in the industry," said Shawn Michaels, MacMillan River Adventure co-host. The Bushnell product line is second to none when it comes to quality, and I have trusted their optics for years to put back strap on the grill," added Michaels.